Late in July I came across an online blogger who was undertaking the 31 Days to Build a Better Blog challenge put forth by Darren Rowse of Problogger. Now this was something I could see merit in doing having started a genealogy blog late last year.

I immediately jumped in and purchased a copy of Darren’s e-book and, after reading the first couple of chapters, made the decision to dedicate the month of August to undertake the challenge. But as Robert Burns famously wrote in 1785 – The best laid schemes of mice and men, Go often askew and now it’s August 29 and I still haven’t started!

However, that will all change today. Instead of waiting for another 31-day month, I am going to make a start and continue working through the program – whether it be one post per day or several.

So to get the ball rolling …

Exercise 1 of 31-Days to Build a Better Blog

Write an Elevator Pitch – Wikipedia defines an elevator pitch as a short summary which can easily define an idea for a product, service, organisation or event that can be delivered in the time spent during an elevator ride.

I see my genealogy blog elevator pitch as being:

To attract and interest readers with personal family stories and genealogical research tips and news.