This exercise involved spending time on a successful blog in my niche so that I might observe the content, reader engagement, design, and monetization.
With genealogy, there are just so many great blogs out there that those I want to read regularly are added to my RSS FeedReader so that I can catch up with them when I have time. Sometimes this is weekly other times it is closer to monthly.
Picking one blog to scrutinise was difficult but I eventually settled on the FamilySearch blog. While not a money-making blog, I felt that it was one that is more than worthy of being a regular read.
The blog covers an inordinate amount of material taking in everything from community projects, new records, how to as well as why, photos and family history stories and, of course, everything to do with RootsTech.
New posts are uploaded every couple of days by either the team at FamilySearch or by guest bloggers and cover all levels of genealogy material for the beginners to the professional.
While the posts I looked at didn’t generate a lot of comment traffic, what comment there was showed that FamilySearch are certainly doing things right.
Tools and mediums used by the site include linking to their Facebook, Twitter, Pinterest and G+ sites with options to subscribe to their blog via newsletters and RSS feeds.
But probably the best thing about the blog for me is the design – it is clean with plenty of white space and requires minimal interaction to move around.
Today’s exercise is about promoting your blog with suggestions that include asking other bloggers to link to your blog, posting to social media sites such as Facebook and Twitter or sending out newsletters.
I can honestly say that asking someone to link to my blog is not something that sits comfortably with me. After all, their opinions may turn out to be not the same as mine. And if I felt I needed to remove their link, I expect I would feel uncomfortable advising them I had removed their link.
At this stage, I’m also not keen to start sending out newsletters.
I guess I will have to go with the suggestion to share posts on other social messaging sites such as Facebook and Twitter. I find this a far more comfortable suggestion and one in which I can hold a degree of control over what is promoted.
My blog was designed using WordPress and as a newbie to designing and operating a blog I’m enjoying learning new ways to develop the site. Looking around at compatible programs for WordPress, I thought I would try the automatic “Add a Link to Facebook” plugin. Sadly, I’m finding the instructions a tad technical.
If I haven’t set up the plugin successfully, I will have to remain content, for now, to manually add links to my posts on Facebook. At least, until I can get someone more tech savvy to show me what to do.
Last week I received confirmation that I have been accepted as an official Ambassador for RootsTech 2017. After doing a little happy dance through the house, I settled down and thought about what I would do in my role and realised I could take the 31 Days to Build a Better Blog challenge one step further and use the program to promote and discuss everything RootsTech.
Today’s exercise is to write a list post. List posts can be an effective and popular tool for bloggers – eliciting easily scannable material for readers, they can be short and to the point yet comprehensive and succinct.
So what do I hope to see and do at RootsTech 2017:
- Hands-on workshops
- Interactive classes
- Collaborative panel discussions
- Multimedia presentations
- Prize giving
- One-on-one interviews
- Technology advancements
- Creative genealogy methods
- Inspirational speakers
- Catch-up with old and new associates
- And in the words of Jill Ball, plenty of geneagaggle!
Late in July I came across an online blogger who was undertaking the 31 Days to Build a Better Blog challenge put forth by Darren Rowse of Problogger. Now this was something I could see merit in doing having started a genealogy blog late last year.
I immediately jumped in and purchased a copy of Darren’s e-book and, after reading the first couple of chapters, made the decision to dedicate the month of August to undertake the challenge. But as Robert Burns famously wrote in 1785 – The best laid schemes of mice and men, Go often askew and now it’s August 29 and I still haven’t started!
However, that will all change today. Instead of waiting for another 31-day month, I am going to make a start and continue working through the program – whether it be one post per day or several.
So to get the ball rolling …
Exercise 1 of 31-Days to Build a Better Blog
Write an Elevator Pitch – Wikipedia defines an elevator pitch as a short summary which can easily define an idea for a product, service, organisation or event that can be delivered in the time spent during an elevator ride.
I see my genealogy blog elevator pitch as being:
To attract and interest readers with personal family stories and genealogical research tips and news.